Healthline

Challenge

Design a logo that seamlessly integrates health and wellness visually, reflecting a modern aesthetic. The mark should be memorable and build trust, solidifying brand as the go-to resource for well-being.

Black silhouette of a woman holding a long staff, with a long flowing dress, standing on a small hill at sunset.
The word 'healthline' in black bold text on a light background with pink doodle lines behind it.
A diagram showing a piece of paper being folded in a specific pattern.

Solution

Reimagine Healthline's visual identity through a elevated bold, modern logo and mark. This redesign embodies trust and well-being, solidifying their mission of being the ultimate health ally.

Pink background with white text stating the company's mission to be a trusted ally in health and well-being.
A light pink background with six sections of text describing personality traits, titled 'Our Personality'. The traits are Positive, Progressive, Empathetic, Experts, Brave, and Frank, each with a brief description.
Typography style guide showcasing primary and secondary typefaces, Proxima Nova and Tiempos Headline, with sample alphabets, digits, and symbols for each font.
Color palette with five rows of circular swatches: black, teal, magenta, mustard, and burnt orange. Each row has a larger swatch above a smaller one, with reflected lighter shades below.
Abstract graphic with pink and coral flowing lines, featuring a white circle in the center with a pink stylized 'n' logo inside.
Six colorful squares, each featuring a stylized letter 'm' with different patterns and illustrations, arranged in a 3x2 grid.
A young boy riding an electric scooter on a city sidewalk with three other children and adults in the background, with trees and buildings around, on a sunny day.
Collage of diverse women and couples in various settings: sitting on stairs talking, woman stretching indoors, girls playing outside, man watering plants indoors, woman outdoors running, woman with child, women smiling and talking, a woman with tears, and women embracing on porch.
Collage of diverse people in various settings, including a woman washing her hair, a swimmer at an indoor pool, a man receiving care, friends comforting each other outdoors, a mother with her child, a woman at a beach, a woman in a pink shirt, a woman in a wheelchair crossing the street, a woman resting in bed, a woman in a floral shirt sitting against an orange background, an elderly couple sharing a moment, and a woman smiling.
A digital illustration of a woman with short reddish-brown hair, wearing a green jacket and a white shirt, with her fists raised in a celebratory pose, surrounded by colorful abstract squiggly lines on a dark background.
Compilation of digital illustrations depicting various scenes such as a woman lying down, two people riding bikes, stacks of dollar bills with a first aid kit, a woman looking at the horizon, a person with a cotton flower in front of their face, a woman with a cotton flower over her eyes, a person walking with hands behind their back, a diagram of a heart, a woman on a phone, a person working on a laptop, and a hand reaching out underwater.
Composite illustration with a woman in distress, a bathroom scene with toiletries, and a person's injured leg with cycling equipment.
A computer screen displaying a YouTube video titled 'Ways to Lose Belly Fat' from the channel healthline, and an iPhone with a pink background showing various app icons on the right.
A white water bottle with the word "healthine" printed vertically in blue, positioned next to a computer screen displaying the Facebook page for Healthline with an illustrated background of buildings and people on balconies.

Impact

Cutting through the confusion of misinformation and stigma, Healthline empowers everyone to navigate their health journey with confidence. This Brand refresh provide clear, inclusive information to guide all people towards a healthier and happier life.

Multiple variations of the word ‘healthline’ in different fonts and styles arranged in rows.
A grid of various black and white abstract icon logos, arranged in rows and columns, each featuring unique shapes and designs.

Role


Brand identity, visual design

Collaboration

Keith Ciampa