Found Plus

Challenge

Introduce a premium service that enhances the core value proposition of Found's free platform while addressing the specific pain points of freelancers and small businesses.

Smartphone displaying a welcome message for Found Plus app with a scenic illustration, against a beige background with a black shadow.
Icon with a white medical cross inside a white rectangle with an arrow shape, on a beige circular background.

Solution

Elevate Found with Found Plus. Create a premium tier that seamlessly complements our core offering while delivering exceptional value and utility.

Two white smartphones displaying app screens for a financial service, with plan options and features visible on the screens.
A sequence of three mobile app screens showing a sign-up process for Found Plus, a business tools subscription service. The first screen offers a 30-day free trial with features like tax payments, bank connections, bookkeeping, rules, and customer support. The second screen shows plan options: monthly at $19.99 and annual at $9.99 per month, with a start trial button. The third screen welcomes a user named Emmanuel, with a continue button.
Four mobile app screens illustrating a financial management app. The first screen shows a list of transactions including a Visa debit, Uber, Lyft, and hardware expenses. The second screen displays options to add transactions, connect an account, scan receipts, and enter expenses or income. The third screen provides information about tracking all transactions in one place and features a 'Continue' button. The fourth screen offers plan options for a financial service, showing monthly and annual plans with a 'Start 30 day trial' button and a 'View more features' link.
Screenshots of a mobile banking app interface showing user settings, subscription plans, plan management options, and features before canceling a plan, with arrows indicating navigation steps.
Four smartphone screens displaying finance app screens, showing transactions, tags, and options to create categories, rules, and tags with encouragement to try Found Plus for free
Smartphone screen displaying a financial app called Found Plus, featuring tools for banking, bookkeeping, and taxes, with a black "Try Found Plus for free" button at the bottom.
Various promotional cards and a mobile phone screen displaying an app called Found, which offers expense tracking, automation tools, and premium benefits. The central phone screen shows the app with a clean, minimalist design.
A website and mobile app interface for 'Found,' a financial service, with a minimalistic design featuring an illustration of a mobile phone, trees, clouds, and a crescent moon, with text saying 'Found, right-sized for your business' and a 'Get started' button.

Impact

Found Plus is rapidly gaining traction, demonstrating strong market demand with a 10.7% conversion rate and 763 new users daily. By expanding our feature set, we will accelerate user adoption and solidify our position as a leading financial management solution.

Four black squares with white text and small colored banners, each displaying different variations of the word 'FOUND+' and similar phrases.
Diagram showing design principles: show don't tell, in context upsells, benefit awareness, super smart, membership value.
Customer research chart with 5 rows and 5 columns, displaying customer feedback and ratings related to financial and bookkeeping tasks.

Curious? Dive into the details.

Discover

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Define

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Develop

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Deliver

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Discover • Define • Develop • Deliver •

Role


Product design, illustration, brand experience

Collaboration

Cathy Bishop, Natalie Harper, Robert Murdock, Lauren Myrick