ROLE
Art Director, Visual Designer

Collaboration with
DDB

Abuse of cough syrup is on the rise among teenagers. Thousands of teens list "Robotripping" as one of their Interests on Facebook. Instead of trying to curb that trend by creating preachy television commercials, we decided to reach them where they are - Facebook. We created an intense first person experience fb app. Each story was custom built dynamically for the user using their Facebook friends, their music tastes and Google street view for they location.
 
This app was featured on Creativity and Co.CREATE. And Short listed for AICP 2013 Next Awards, Social category. 

Production by BKWLD. Directed by Ariel Schulman and Henry Joost also know as Henry and Rel (Catfish, Paranormal Activity 3)