SOYJOY - Whole Soy
Another point of attack in our ongoing soybean siege of North America was to clearly define the benefits of Whole Soy. Whole soy is packed with protein, plus all the fiber, vitamins, minerals and antioxidants (think whole wheat v. plain old wheat). A full-on site refresh, with an animated instructo-art piece illustrated by Jim Kopp, and an interactive side-by-side comparison with nutritional heavy-hitters (e.g. bananas, oats) tell the Whole Soy story. Still live, we drove to it with banners, print and outdoor.