SOYJOY - Banana Engineered
Source – https://vimeo.com/23889046
This campagin's angle was to let's consumers know that many of the "health" foods are actually artificially engineered. Our focus was on how SOYJOY gets its nutrients naturally from whole soy and real fruit making it a healthier snack choice.
Here's the two spots we produced for this campaign. In addition you'll see the boards for the print we started before the client shifted strategy/defunded effort.
Directed by Margaret & Joy