FreshStep Boxes Maru
Source – https://vimeo.com/83889326
Cat videos are big in the digital space, so it makes all the sense in the world for the number one litter to create a place where people can show their cats off. And, in turn, it gives us plenty of fodder for user-generated advertising. With a TV spot driving to a YouTube channel, Fresh Step is creating a community for cat owners while giving them a good feeling about the brand.